Upcoming Trends in the Apparel Industry
Do you participate in the apparel industry in design, manufacturing, or marketing, or as a consumer? New trends signal changes for you. These trends are less about the length of hemlines and sleeves, and more about the impact of technology on all areas of business. Social and cultural habits play a role in the concepts of design, as well as the marketing, manufacturing, and delivery of clothing today.
Analytics detailing a customer’s shopping history, as well as use of their social media profiles and interests, help designers and marketers shape clothing lines and marketing strategies. Careful use of analytic information can drive sales in what has been a steady but not robust market. Analytics help the industry design and produce personalization in placement and design of advertising, as well as the content of the ads.
Another change in the industry is the focus on leisure wear in all demographics. Young people have been the force behind the development of leisure fashion and fabrics. Today, men, women, and children all have options in these fashion choices. Overall, clothing has become more casual and overcome the limits of workout wear to weekend and daily wear.
Personalization through monogramming has become popular among the buying public. Technology makes monogramming a low-cost but high value option for those who wish to make a statement. Custom apparel manufacturers in New York and elsewhere are responding to this trend by providing the monogramming option on products.
Other innovations in technology promise to shape trends in the apparel industry soon and for years to come. Virtual showrooms allow customers to view a business’s complete inventory without the business investing in the floor space to do so. Ultimately this will save the business money by keeping costs down, and may be reflected in lower prices for the customer as well as higher profits for the business. As more of the general public own and use mobile phones for shopping, there is less reliance on brick and mortar buildings for access to goods.
While the technology trends reduce the demands on the building industry, the demands on the technology industries increase. Apparel product manufacturing and delivery systems rely on innovative technology to respond to increased demand.
Today’s fashions are born of a complex system that begins with the creativity of the designer, but also in response to the public’s interests as found in careful analytics and as a reflection of results from trends in technology. Manufacturing methods, delivery systems, and marketing strategies intertwine to support the apparel industry. Trends in technology create unique changes and opportunities throughout the apparel industry.